According to new data from Monetate, email continues to be one of the biggest drivers of conversions for businesses with an ecommerce presence. Email and search were also tied as the top referrers of web traffic to ecommerce sites. Whether you run an ecommerce business or a brick and mortar store, the fact remains true that email continues to deliver big results for businesses of all shapes and sizes.
Email beats search, social as largest driver of conversions for ecommerce.While other marketing outlets such as online search and social media should help you attract new customers and build relationships with your target audience, only email lets you connect with your audience in the place they’re going to every single day, their inbox. It’s no surprise than that of the 57 percent of small businesses that say they are growing their email list “at all times,” 44 percent credit repeat business and 39 percent credit relationship building as the primary reasons for doing so. For businesses and organizations using email marketing to build relationships and stay in touch with your target audience.